First Midwestern harvest of Smitten apples

Smitten® North America has announced the first Midwestern harvest of Smitten® apples. “The growing popularity of this apple at retail has been impressive”, says Don Zornes, North America Marketing Director. “Expanding production is a necessary and exciting response to meet that popularity”.

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Blind Renaissance
Northwest apples will be larger this year

Apple growers in the Northwest say that sizes will be closer to the normal average this year. Last year's abundance of smaller sizes hurt the market so this year's situation will be improved. This is because excellent weather through spring and summer have provided ideal apple growing conditions.

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Blind Renaissance
International Fruit Tree Association’s 2018 Study Tour and Conference in New Zealand

Plant and Food Research, a government-owned research institution, highlighted their pipfruit breeding program, where the IFTA was introduced to and taste-tested a few apple varieties, Smitten and Rockit, as well as Piqaboo, a new red pear variety with Bartlett parentage.

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Australia: Montague starts Smitten-branded apple season

Harvests have kicked off in Australia for Montague’s newest apple brand Smitten, an early-season bi-colored cultivar bred by Plant & Food Research (P&F) in New Zealand. 

In a release, Apple and Pear Australia Limited (APAL) said the apple – to be marketed under the tagline ‘Once bitten, forever smitten’ – would be available in select Queensland Coles stores this week, and would be available in the retailer’s New South Wales and Victorian shelves from next week.

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Be Smitten® on Valentine's Day

Picking of Montague’s newest apple brand – the early-season Smitten® – kicks off this week, aptly coinciding with Valentine’s Day.

The bi-coloured, crisp and full-flavoured apple is available this week in selected Queensland Coles stores and will be available on Victorian and New South Wales Coles shelves from next week.

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Smitten apple expanding across North America

The state of Washington continues to see ramped up planting and increased acreage over the last several years of the Smitten variety. Originally a patented variety from New Zealand, in Washington, Barclay Crane, managing director of Pegasus LLC says trees are already planted or budded, leading to roughly 1,000 acres in 2019 and expanding steadily beyond.

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Smitten Apple Expanding Across America

The state of Washington continues to see ramped up planting and increased acreage over the last several years of the Smitten variety. Originally a patented variety from New Zealand, in Washington, Barclay Crane, managing director of Pegasus LLC says trees are already planted or budded, leading to roughly 1,000 acres in 2019 and expanding steadily beyond.

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