Barclay Crane of Pegasus Premier Fruit Talks Honey Bear Tree Fruit's Smitten™ Apple

“Several chain retailers have reported back that of the wave of new varieties coming through their supermarkets in the last several years, Smitten is the one customers consistently come back and ask for."

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All Eyes on Washington

Every year consumers eagerly await the arrival of a new crop of Washington apples. The latest developments in apple varieties are given a kick-start on promotions in the early fall when Washington state begins harvesting.

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Blind Renaissance
Belleharvest expands merchandising staff to promote new varieites

For Belleharvest Sales Inc., Smitten, a club apple variety, will be available on a commercial-volume basis for the first time this year, according Christopher Sandwick, the firm’s vice president of sales and marketing. Sandwick said there are “a number of orchards around the country” producing Smitten. But Belleharvest growers have exclusive rights to produce the new variety the Midwest. Belleharvest will represent the variety “in the Midwest and middle part of the country with our retail partners.”

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Lots of New Apples Coming to Market

Two of the many international introductions that are drawing interest are the New Zealand offerings PremA129 (to be licensed and sold as Dazzle), which is a cross of Scired (a Gala and Splendour cross known as NZ Queen) and Sweetie (a Royal Gala and Braeburn cross), and Smitten, which has grandparents in Falstaff, Fiesta, Braeburn and Gala.

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Honey Bear Tree Fruit's Don Zornes Discusses the Biggest Commercial Launch for the Smitten™ Apple

Once bitten, forever smitten. It’s the tagline for one of New Zealand’s latest apple varieties, which is living up to its namesake as it weaves its way into the U.S. market. Pegasus LLC holds the exclusive North American commercialization and distribution rights, currently working with several sales agencies in North America as the variety gains popularity.

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