International Fruit Tree Association’s 2018 Study Tour and Conference in New Zealand

Plant and Food Research, a government-owned research institution, highlighted their pipfruit breeding program, where the IFTA was introduced to and taste-tested a few apple varieties, Smitten and Rockit, as well as Piqaboo, a new red pear variety with Bartlett parentage.

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Australia: Montague starts Smitten-branded apple season

Harvests have kicked off in Australia for Montague’s newest apple brand Smitten, an early-season bi-colored cultivar bred by Plant & Food Research (P&F) in New Zealand. 

In a release, Apple and Pear Australia Limited (APAL) said the apple – to be marketed under the tagline ‘Once bitten, forever smitten’ – would be available in select Queensland Coles stores this week, and would be available in the retailer’s New South Wales and Victorian shelves from next week.

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Be Smitten® on Valentine's Day

Picking of Montague’s newest apple brand – the early-season Smitten® – kicks off this week, aptly coinciding with Valentine’s Day.

The bi-coloured, crisp and full-flavoured apple is available this week in selected Queensland Coles stores and will be available on Victorian and New South Wales Coles shelves from next week.

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Smitten apple expanding across North America

The state of Washington continues to see ramped up planting and increased acreage over the last several years of the Smitten variety. Originally a patented variety from New Zealand, in Washington, Barclay Crane, managing director of Pegasus LLC says trees are already planted or budded, leading to roughly 1,000 acres in 2019 and expanding steadily beyond.

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Smitten Apple Expanding Across America

The state of Washington continues to see ramped up planting and increased acreage over the last several years of the Smitten variety. Originally a patented variety from New Zealand, in Washington, Barclay Crane, managing director of Pegasus LLC says trees are already planted or budded, leading to roughly 1,000 acres in 2019 and expanding steadily beyond.

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CDS anticipates increase in Smitten apples

San Francisco-based CDS Distributing Inc. will have a significant increase in volume of Smitten variety apples this season, as the company marks its 40th year in business, said Jan Garrett, vice president of marketing.

The firm started marketing Smitten apples the week of Sept. 10 and expects to ship them at least until the end of the year.

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Barclay Crane of Pegasus Premier Fruit Talks Honey Bear Tree Fruit's Smitten™ Apple

“Several chain retailers have reported back that of the wave of new varieties coming through their supermarkets in the last several years, Smitten is the one customers consistently come back and ask for."

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