Excitement Building for Smitten™
Honey Bear Tree Fruit holds the license to market and grow the Smitten apple in Canada and the U.S.
For the fall harvest in Washington, president Randy Steensma said the Wenatchee, Wash.-based company’s volume is expected to total about 25,000 cartons. “What we like about the apple is that it is very crunchy and has a flavor profile that is out of this world,” he said.
Honey Bear will have a two-month marketing season for Smitten, from about September to mid-November.
With about 250,000 trees in the ground, Steensma said Smitten volume should increase every year for the foreseeable future.
Honey Bear plans to market about 150,000 cartons of Honeycrisp in 2015-16 and market total volume of apples of about 2.5 million cartons of only conventional fruit.
Read the full article at: www.thepacker.com