First Midwestern harvest of Smitten apples
Smitten® North America has announced the first Midwestern harvest of Smitten® apples. “The growing popularity of this apple at retail has been impressive”, says Don Zornes, North America Marketing Director. “Expanding production is a necessary and exciting response to meet that popularity”.
BelleHarvest, of Belding MI, is the Midwest licensee and will be marketing the first Michigan grown Smitten® in the coming weeks. “We fell in love with this apple many years ago and are thrilled to join New Zealand and Washington in producing this extraordinary apple”, says Chris Sandwick, Vice President of Sales and Marketing for BelleHarvest. “We believe it has the eating quality to please even the most cynical snacker.”
“We’ve only had enough so far to feed friends and family”, says Tony Blattner, President of BelleHarvest and grower of Smitten® apples. “Now we have the chance to share this exceptional apple with our retail partners, as well”.
Smitten was developed in New Zealand by the Prevar Breeding program and is a blend of Gala, Braeburn, Fiesta and Falstaff.
Read the original article: www.freshplaza.com