BelleHarvest Sales Inc., Belding, Mich., is offering a couple of new, “exceptionally great-eating apples” this season, said Chris Sandwick, vice president of sales and marketing.

One is the proprietary Smitten variety that also is available from Wenatchee, Wash.-based Pegasus Premier Fruit Co.

Blind RenaissanceSeptember 5, 2017Belleharvest, Smitten, Chrisopher Sandwich

Belleharvest expands merchandising staff to promote new varieites

For Belleharvest Sales Inc., Smitten, a club apple variety, will be available on a commercial-volume basis for the first time this year, according Christopher Sandwick, the firm’s vice president of sales and marketing. Sandwick said there are “a number of orchards around the country” producing Smitten. But Belleharvest growers have exclusive rights to produce the new variety the Midwest. Belleharvest will represent the variety “in the Midwest and middle part of the country with our retail partners.”

Blind RenaissanceSeptember 1, 2017Smitten, Belleharvest, Chrisopher Sandwich

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