Posts tagged New Zealand
International Fruit Tree Association’s 2018 Study Tour and Conference in New Zealand

Plant and Food Research, a government-owned research institution, highlighted their pipfruit breeding program, where the IFTA was introduced to and taste-tested a few apple varieties, Smitten and Rockit, as well as Piqaboo, a new red pear variety with Bartlett parentage.

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Australia: Montague starts Smitten-branded apple season

Harvests have kicked off in Australia for Montague’s newest apple brand Smitten, an early-season bi-colored cultivar bred by Plant & Food Research (P&F) in New Zealand. 

In a release, Apple and Pear Australia Limited (APAL) said the apple – to be marketed under the tagline ‘Once bitten, forever smitten’ – would be available in select Queensland Coles stores this week, and would be available in the retailer’s New South Wales and Victorian shelves from next week.

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Be Smitten® on Valentine's Day

Picking of Montague’s newest apple brand – the early-season Smitten® – kicks off this week, aptly coinciding with Valentine’s Day.

The bi-coloured, crisp and full-flavoured apple is available this week in selected Queensland Coles stores and will be available on Victorian and New South Wales Coles shelves from next week.

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Smitten apple expanding across North America

The state of Washington continues to see ramped up planting and increased acreage over the last several years of the Smitten variety. Originally a patented variety from New Zealand, in Washington, Barclay Crane, managing director of Pegasus LLC says trees are already planted or budded, leading to roughly 1,000 acres in 2019 and expanding steadily beyond.

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Smitten Apple Expanding Across America

The state of Washington continues to see ramped up planting and increased acreage over the last several years of the Smitten variety. Originally a patented variety from New Zealand, in Washington, Barclay Crane, managing director of Pegasus LLC says trees are already planted or budded, leading to roughly 1,000 acres in 2019 and expanding steadily beyond.

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CDS anticipates increase in Smitten apples

San Francisco-based CDS Distributing Inc. will have a significant increase in volume of Smitten variety apples this season, as the company marks its 40th year in business, said Jan Garrett, vice president of marketing.

The firm started marketing Smitten apples the week of Sept. 10 and expects to ship them at least until the end of the year.

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Lots of New Apples Coming to Market

Two of the many international introductions that are drawing interest are the New Zealand offerings PremA129 (to be licensed and sold as Dazzle), which is a cross of Scired (a Gala and Splendour cross known as NZ Queen) and Sweetie (a Royal Gala and Braeburn cross), and Smitten, which has grandparents in Falstaff, Fiesta, Braeburn and Gala.

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Honey Bear Tree Fruit's Don Zornes Discusses the Biggest Commercial Launch for the Smitten™ Apple

Once bitten, forever smitten. It’s the tagline for one of New Zealand’s latest apple varieties, which is living up to its namesake as it weaves its way into the U.S. market. Pegasus LLC holds the exclusive North American commercialization and distribution rights, currently working with several sales agencies in North America as the variety gains popularity.

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New York Apple Sales' Jim Allen Discusses Increased Acreage and Upcoming Season

To further enrapture consumers with apples and gain those repeat sales, there are three main features of a variety that New York Apple Sales (NYAS) prizes amongst others: flavor, taste, and crunch. And with hundreds of acres of high-performing varieties in production, there is a lot of excitement for the team and the upcoming season.

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