Two of the many international introductions that are drawing interest are the New Zealand offerings PremA129 (to be licensed and sold as Dazzle), which is a cross of Scired (a Gala and Splendour cross known as NZ Queen) and Sweetie (a Royal Gala and Braeburn cross), and Smitten, which has grandparents in Falstaff, Fiesta, Braeburn and Gala.
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Prevar Limited is pleased to announce that it has an exclusive licence agreement with the Washington State-based company Pegasus Premier Fruit Co LLC, for the SMITTEN® brand apple to be grown, marketed and sold in the United States and Canada.
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Pegasus Premier Fruit Co., North American licensee for New Zealand-based Prevar’s Smitten apple, has substantially increased plantings of the variety as it prepares bigger commercial volumes.
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New Zealand-based Prevar’s Smitten brand apples will soon be available year round to North American customers, following an exclusive license agreement with Washington State’s Pegasus Premier Fruit Co. to grow and sell the fruit in the U.S. and Canada.
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Smitten apple sales are expected to ramp-up significantly in the US and Canada, according to Randy Steensma co-owner of Washington State-based Pegasus Premier Fruit.
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