Posts tagged Randy Steensma
Lots of New Apples Coming to Market

Two of the many international introductions that are drawing interest are the New Zealand offerings PremA129 (to be licensed and sold as Dazzle), which is a cross of Scired (a Gala and Splendour cross known as NZ Queen) and Sweetie (a Royal Gala and Braeburn cross), and Smitten, which has grandparents in Falstaff, Fiesta, Braeburn and Gala.

Read More
Honey Bear Tree Fruit's Don Zornes Discusses the Biggest Commercial Launch for the Smitten™ Apple

Once bitten, forever smitten. It’s the tagline for one of New Zealand’s latest apple varieties, which is living up to its namesake as it weaves its way into the U.S. market. Pegasus LLC holds the exclusive North American commercialization and distribution rights, currently working with several sales agencies in North America as the variety gains popularity.

Read More
Smitten® Brand Apple Coming Soon to North America

Prevar Limited is pleased to announce that it has an exclusive licence agreement with the Washington State-based company Pegasus Premier Fruit Co LLC, for the SMITTEN® brand apple to be grown, marketed and sold in the United States and Canada.

Read More