Steve Lutz, senior strategist for CMI Orchards, based in Wenatchee, WA, sees two key themes emerging with this year’s Washington apple crop.

Blind RenaissanceSeptember 13, 2017CMI Orchards, Steve Lutz, Wenatchee, Washington, Honeycrisp, Smitten

2017 Apple Industry Business Updates

Honey Bear Tree Fruit Co. will have its first big crop of Smitten apples this year.The Wenatchee, Wash.-based company expects about 200,000 boxes of its newest variety.

Fresh Ideas...Think pink?

Wenatchee, Wash-based Honey Bear Tree Fruit Co., in pairing up with Susan G. Komen this season.

Smitten apple harvest underway in Washington

Smitten apples are coming off the trees in Washington, with this season marking the first good-sized crop of the variety from the state.

Excitement Building for Smitten™

For the fall harvest in Washington, president Randy Steensma said the Wenatchee, Wash.-based company’s volume is expected to total about 25,000 cartons. “What we like about the apple is that it is very crunchy and has a flavor profile that is out of this world,” he said.

Blind RenaissanceSeptember 9, 2015Honey Bear Tree Fruit Co., Smitten, United States, Canada, Washington, Randy Steensma, Wenatchee

Pegasus Premier Banks on Smitten™ Apple

Pegasus Premier Fruit Co., North American licensee for New Zealand-based Prevar’s Smitten apple, has substantially increased plantings of the variety as it prepares bigger commercial volumes.

Giumarra Wenatchee Works With New Zealand Growers

Giumarra Wenatchee has just gotten into its import apple season and will be supplying a full line of New Zealand apples to North American customers again this Spring and Summer. “We see customer interest in the new club varieties,” says Jason Bushong, Sales Manager for Giumarra Wenatchee.

Blind RenaissanceApril 25, 2012AndNowUKnow, New Zealand, Apples, Giumarra, Jason Bushong, Wenatchee, Washington, Smitten

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