About Smitten Direct
By directly purchasing apples on smittenapple.com, we are reducing food waste and creating better value across the supply chain. Almost half of the fresh food in America is wasted, which means significant natural resources are lost while supplying food to grocery stores. This means consumers pay inflated prices and growers may receive smaller returns.
In eliminating the middleman, we are delivering fresher apples and ensuring everyone gets the best prices.