Posts tagged Plant & Food Research
Australia: Montague starts Smitten-branded apple season

Harvests have kicked off in Australia for Montague’s newest apple brand Smitten, an early-season bi-colored cultivar bred by Plant & Food Research (P&F) in New Zealand. 

In a release, Apple and Pear Australia Limited (APAL) said the apple – to be marketed under the tagline ‘Once bitten, forever smitten’ – would be available in select Queensland Coles stores this week, and would be available in the retailer’s New South Wales and Victorian shelves from next week.

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Be Smitten® on Valentine's Day

Picking of Montague’s newest apple brand – the early-season Smitten® – kicks off this week, aptly coinciding with Valentine’s Day.

The bi-coloured, crisp and full-flavoured apple is available this week in selected Queensland Coles stores and will be available on Victorian and New South Wales Coles shelves from next week.

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Lots of New Apples Coming to Market

Two of the many international introductions that are drawing interest are the New Zealand offerings PremA129 (to be licensed and sold as Dazzle), which is a cross of Scired (a Gala and Splendour cross known as NZ Queen) and Sweetie (a Royal Gala and Braeburn cross), and Smitten, which has grandparents in Falstaff, Fiesta, Braeburn and Gala.

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