To further enrapture consumers with apples and gain those repeat sales, there are three main features of a variety that New York Apple Sales (NYAS) prizes amongst others: flavor, taste, and crunch. And with hundreds of acres of high-performing varieties in production, there is a lot of excitement for the team and the upcoming season.
Read MoreMichigan growers are adding more club varieties to their product mixes.
BelleHarvest Sales Inc., Belding, Mich., for instance, is betting big on them. The company has inked a deal to become the official Midwestern licensee of the Smitten apple, an early-season New Zealand-bred variety that has been on the market for about five years, said Chris Sandwick, BelleHarvest’s vice president of sales and marketing.
Read MoreMontague Apples Australian apple producer, Montague, has announced it will be supplying four new apple varieties to Australia supermarkets. One of the new varieties include Smitten™ brand apples.
Read MoreFor the fall harvest in Washington, president Randy Steensma said the Wenatchee, Wash.-based company’s volume is expected to total about 25,000 cartons. “What we like about the apple is that it is very crunchy and has a flavor profile that is out of this world,” he said.
Read More“We find growers ask the tough questions now,” said Steensma, who owns Honey Bear Tree Fruit Company in Wenatchee, Washington, and was among the first to plant Honeycrisp in Washington 25 years ago.
Read MoreEuropean consumers prefer bicolored apples and in some countries, including Germany, they associate dark red apples with mealiness.
Read MorePrevar Limited is pleased to announce that it has an exclusive licence agreement with the Washington State-based company Pegasus Premier Fruit Co LLC, for the SMITTEN® brand apple to be grown, marketed and sold in the United States and Canada.
Read MorePegasus Premier Fruit Co., North American licensee for New Zealand-based Prevar’s Smitten apple, has substantially increased plantings of the variety as it prepares bigger commercial volumes.
Read MoreNew Zealand-based Prevar’s Smitten brand apples will soon be available year round to North American customers, following an exclusive license agreement with Washington State’s Pegasus Premier Fruit Co. to grow and sell the fruit in the U.S. and Canada.
Read MoreSmitten apple sales are expected to ramp-up significantly in the US and Canada, according to Randy Steensma co-owner of Washington State-based Pegasus Premier Fruit.
Read MoreThe crisp flesh is hard enough that biting in takes a little effort. Inside, Smitten is more fine-grained than otherwise and a light buttery yellow. The firm flesh breaks into great crunchy chunks, and the flavors are well balanced.
Read MoreGiumarra Wenatchee has just gotten into its import apple season and will be supplying a full line of New Zealand apples to North American customers again this Spring and Summer. “We see customer interest in the new club varieties,” says Jason Bushong, Sales Manager for Giumarra Wenatchee.
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